My process begins by doing a deep dive into some inner work that allows us to create your visuals with a strategic approach. You’ll follow my guides and answer questions for me like… Who are you & what sets you apart? How do you show up? As well as who are you serving & why?

These strategic questionnaires will guide you in identifying your brand values, mission statement, and who your dream clients & target audience are.

▸ Part 01. Soulful Brand Alignment Guide

• » Define your brand values + mission + what makes you unique

▸  Part 02. Brand Strategy Questionnaire

• » Refine your target audience so we can hone in on a style and strategy to attract the right people! 

▸  Part 03.  Shared Pinterest Board / Image Inspiration

• » Share a bit of your style with me. This helps me find the sweet spot between attracting your ideal clients and a brand that still feels authentic to you

We will meet in a live, online format as we work together and collaborate to make your brand vision come to life!

▸  Each item of collateral includes 2 rounds of revisions 

• » Should additional revisions be necessary, they are always welcome & simply billed at an hourly rate

We will meet in a live, online format as we work together and collaborate to make your brand vision come to life! This includes…

▸  A Kick-Off strategy meeting

• » One-on-one where we review your questionnaire, talk strategy, and touch base before I dive into the design.

▸  Mood Board + Brand Presentation

• » An initial presentation of your brand concept. We’ll walk through the design together as I explain any strategic decisions and we will discuss our next steps.

▸  Collaborative Brand Refinement Sessions

• » We will meet in live online meetings as we make revisions to make your brand pixel perfect. 

▸  Brand Delivery + Training Session

• » I want you to feel 100% comfortable understanding your new brand file types & organization. We will have a 1-hr file training session to make sure you feel confident navigating everything. 

In our initial brand presentation, your brand concepts are shown with your color palette, font hierarchy examples, and logos in mockups or on the collateral you have ordered. This helps you visualize how your new brand will be implemented.

▸ Want to see multiple brand concepts as options to choose from? We get it!

• » You can + add on a brand concept at the time of booking or after our Kick-Off strategy meeting.
• » We’ll make sure each concept is rooted in our strategy and has its own unique feel.
  

A visual board that communicates your brand’s personality, colors & provides a reference for us to align the rest of your brand to.

A set of patterns, shapes, or artistic elements that will add a level of depth to your brand that silently communicates its custom feel

A well-rounded brand should have a variety of logos available for use in different brand collateral or areas of a website. These different logos are often called your primary, secondary, and submark / mark logos. 

▸  Primary logo

• » Your go-to logo and should be used most often to establish recognition. 

▸  Secondary logo

• »  For use on occasions where the shape of the primary logo compromises/restricts the design.
• »  Other variations may utilize the tagline in a fun or interesting shape.
  

▸  Submark logos

• » Rarely contain words and can a single letter or element that is drawn from the other logos.
• » They add an extra element of design that can be used to create a custom feel.

No matter your platform, your social media can often be your first impression when your audience finds/engages with you.

▸  Choose two Social Media Kit from

• » Instagram Cover Highlights
• » Facebook or Linked In Profile & Cover images
• » Additional platforms like YouTube or Pinterest may be added by request
  

▹ Add on as many other platforms as you need

Elevate your in-person brand experience with a custom business card design.

▸  Using high-end printing techniques – we will review different options to help you stand out!

Custom stationery is a wonderful way to level up your new look. Elevating your client’s interaction with the tactile feel of paper + boutique custom printing will be sure to turn heads.

▸ Choose between a letterhead or thank you card and a coordinating envelope

Posting your new brand should be an easy step. You won’t have to worry about anything but writing your caption!

All of your necessary files will be organized in a tidy folder with a Filetype Guide to help you understand what file to use when & why.

Your stylized Brand Guide  includes

▸  Mood Board
▸  Color Palette + Color Codes
▸  Logo Usage Guide
▸  Font System + Hierarchy Usage Guide
▸  An overview of all of your Brand Collateral

You love to have options – and I totally get it! Each brand concept that is added on will be shown with your color palette, font hierarchy examples, and logos in mockups or on the collateral you have ordered.

▸ + add on a brand concept at the time of booking or after our Kick-Off strategy meeting

• » We’ll make sure each concept is rooted in our strategy and has its own unique feel.
  

All of my packages come with a foundational base of 3-4 logos. Having logo variations and unique marks is huge when you’re creating a cohesive look across multiple items of collateral.

Need more than our base amount?

▸ + add on an icon, sub mark, or secondary logo for more looks

Custom stationery is a wonderful way to level up your new look. Elevating your client’s interaction with the tactile feel of paper + boutique custom printing will be sure turn heads.

▸ + add a letterhead or thank you card and envelope

• » ask me about other special options like custom wax stamps, interior envelope printing, custom foil, gloss or more! 

Depending on your business your marketing collateral needs can vary! I love to collaborate to create something within your budget but unexpected and unique!

▸  + add-on physical items like handouts, brochures, client folders, price/welcome guides, signage, truck decals, market displays, etc.

▸ + add-on digital items like lead magnets, email marketing one-offs or welcome series, price/welcome guides, etc.

Don’t have time to research printing companies, submit files, or test out products? I love to help you implement your brand on all the small details and goods. 

▸  + add-on items like stickers, swag, welcome gear, bags, clothing, etc. 

• » ask me about custom apparel design

Looking for a website? Our process always starts with having a well-rounded brand rooted in strategy. Your strategic visual elements (logos, fonts, colors, etc.) are then implemented in the website design. 

This process creates a cohesive site that truly connects (& most importantly converts!) your target audience into paying customers.

▸  + Click here to review our website packages

• » You can book your brand + website package at the same time, fill out our contact form here to get started
• » If you have completed your branding with another designer, I will review your existing branding to see if we are a good fit
• » Contact me here if you have questions – I’m always happy to chat!